Following World War II, the U.S. collaborated closely with the Italian textile industry, helping to rebuild a centuries-old tradition of designing and manufacturing fine fabrics. At the same time, the Italian fashion industry marketed its designers to the American consumer. Both countries had flourishing film industries, and exposure to Italian designers grew through Italian and U.S. films. Popular actresses like Elizabeth Taylor and Rita Hayworth wore Italian designs, and the American public followed suit. In particular, Italian designers helped develop the growing sportswear industry, inspiring contemporary American designers to create sporty and casual garments well suited to the American lifestyle. 

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